The Rug Company


Founded in 1997, The Rug Company is a global leader in luxury modern rugs. They combine the ancient art of rug making with contemporary design collaborations with iconic fashion houses including Alexander McQueen, Vivienne Westwood and Paul Smith.



A content-rich lifestyle and eCommerce platform, that includes a custom rug designer and b2b tool-kit.

Built on a Magento 2 platform, as a result of a full experience design process, the new website combines captivating imagery with insightful content to convey The Rug Company’s unique brand personality. Textures and colours can be effortlessly navigated, displaying the deceptively large catalogue of rugs for sale on all devices. In addition, customisation and eCommerce functionality have been developed to allow for a smooth, seamless customer journey both on and offline. Consumer and trade customers can now design their own rug online and then either purchase directly from the site, or visit a Rug Company store where they can access their designs to discuss in more detail with one of the company’s expert craftspeople.