The New Craftsmen


The New Craftsmen is a business committed to supporting the growth and success of independent craftspeople in the UK. They have a unique vision and approach to commissioning, curating and selling contemporary craft, with a mission to showcase exceptional work; redefine the value of craft around the world and give Britain’s brightest talents a platform to advance their reach and success.



After launching The New Craftsmen in 2012, the brand went from strength to strength with six years of critical and commercial success. The founders approached Form Commerce in 2018 to scale the business and future-proof their online presence with a more robust website that truly reflected the brand’s evolution.

The Future of Online Shopping

An essential part of The New Craftsmen’s appeal is the provenance of every product, so we needed to ensure the makers and their craft were at the forefront of the experience. We brought them to life with beautiful, bold imagery that allows customers to get a sense of the inspiration and processes behind each design.

We built the new site in Magento 2 for a solid foundation that enables a seamless customer journey, online and offline. We included an integration with (an ERP system) which allows the streamlined management of pricing process and order management. We took an omnichannel approach to drive eCommerce and increase awareness of the events and workshops at their Mayfair studio.

Exceptionally-crafted storytelling.
A robust eCommerce platform.