Borough Kitchen

Background

Opening its doors in 2013 Borough Kitchen has evolved to become one of the UK’s leading high-quality kitchenware stores. With quality over quantity as one of their core values Borough Kitchen only stocks best-in-class products from global and lesser-known brands. Now with over 5000 products online, three brick and mortar stores as well as several cookery schools, Borough Kitchen is an exceptional example of dynamic eCommerce and it was essential that they had an online store that would support this evolving brand and grow along with it.

Year

2018

Exceptional branding & eCommerce website design
for British brand

Borough Kitchen approached Form Commerce in 2018 to help with various technical, security and performance issues. With a large quantity of products and the high amount of traffic, the site was not operating as it should and subsequently it was either losing customers and sales or leaving website or customer data at risk.

Issues introduced through bespoke code developed by the previous agency were addressed and the infrastructure was optimised to achieve the best performance and security possible, without having to migrate the website to another hosting platform. All this resulted in a stable web application that no longer failed under heavy traffic.

Following the resolution of the technical faults, Form Commerce worked with Borough Kitchen to redesign the whole front-end of the website with the aim of improving user experience and in turn driving up conversion.